Estimate follow-up should be visible before the quote goes stale
Follow-up trigger
When an estimate is sent, create a follow-up schedule tied to job type, value, age, and owner.
Drafting support
AI can draft follow-up based on estimate notes and customer context. A human should approve unusual or high-value messages.
What to measure
Track open estimates, follow-up completion, time to response, won work, lost work, and value sitting without next action.
What to avoid
Do not send the same message to every customer forever. Bad follow-up trains people to ignore you.